The post-80s generation has gradually become the main force in home decoration, and their consumer psychology has also become an important factor affecting the overall market trend. The post-80s generation is a generation that pursues personalized life, especially when it comes to decoration. They want mixed styles, fashionable styles, alternative decorations... everything is indispensable. The post-80s home decoration consumer group has rich creativity and imagination, has a unique appreciation and understanding of art, and hopes to master and lead the design of their own home. Therefore, in the home furnishing market in 2016, individualized needs must be one of the indispensable keywords. For this reason, some home furnishing companies provide owners with DIY home decoration design software. Users can choose their favorite styles, furniture, accessories, and home appliances according to the house type to match and combine them at will, and can adjust the size, color, and position at will to meet the needs of the post-80s generation to show their unique personality and customized decoration as much as possible.
Comment: The increase in consumers' personalized needs has put forward higher requirements for enterprises. The same products and services cannot make enterprises stand out in the fiercely competitive market. In the face of such an environment, innovation is the source of continuous progress. Whether it is design innovation, service innovation, or marketing innovation, only by thinking about what consumers think and meeting the personalized needs of the majority of customers can an enterprise win the favor of more consumers.